US entertainment giant Live Nation enters Romanian market with Emagic investment

Live Nation, the well-known promoter of live events in the United States with annual revenues of roughly USD 25 billion, is expanding in Romania with an investment in the show organizer Emagic Live.

Live Nation acquired a 51% stake in Emagic, Profit.ro reported. Founded in 2005, the latter has contributed to shaping the live music scene in Romania, collaborating with international and local artists, including Depeche Mode, Guns N’ Roses, Coldplay, B.U.G. Mafia, and Metallica. In 2024, it had revenues of RON 71.4 million and a net profit of RON 11.4 million, with only 5 employees.