Romanian publisher Litera takes over online marketplace Elefant from insolvent owner

Romania's largest publishing house, Litera, founded in 1989 in Chisinau by Moldovan entrepreneur Anatol Vidrascu, announced it is taking over the online marketplace Elefant.ro from the insolvent online retailer Elefant Online, planning to turn it into a modern online platform for selling books, toys, stationery, and school supplies.

Before its insolvency was announced in 2024, Elefant was the second-largest marketplace in Romania.