LIFE IS HARD: Solid financial performance in Q1 2025 and confirmation of the group’s scalable growth strategy
LIFE IS HARD (LIH), listed on the Bucharest Stock Exchange under the LIH symbol, announces its financial results for the first quarter of 2025, confirming its strategic direction focused on sustainable growth, investment-led consolidation,…
LIFE IS HARD (LIH), listed on the Bucharest Stock Exchange under the LIH symbol, announces its financial results for the first quarter of 2025, confirming its strategic direction focused on sustainable growth, investment-led consolidation, and value creation in key sectors such as insurtech, digital transformation, eCommerce, and tech education.
At the consolidated level, LIH Group reported revenues of RON 9.51 million in Q1 2025. On an individual basis, Life is Hard S.A. posted a net profit of RON 237,000 — a fivefold increase compared to the same period last year - exceeding budget estimates. The company achieved a 95% budget execution rate, signaling strong alignment between planning and delivery, despite a volatile economic context. These results validate the resilience of LIH’s business model and the maturity of its investment portfolio, with a solid financial position supported by internal cash flow and non-reimbursable funds.
“2025 is the year we move from rebuilding to delivering. With a balanced financial structure, scalable platforms, and strategic investments in technology and education, we validate our active and scalable business model. We have a clear plan and the resources to deliver sustainable value for our shareholders and accelerate digital transformation in key industries,” said Cătălin Chiș, CEO of LIFE IS HARD.
Performance by Strategic Divisions
Tomorrow (Insurance) – This division contributed 53% of LIH’s revenue in Q1, consolidating the role of the 24Broker platform as the main infrastructure for insurance brokers. At the same time, 24Insurer (24MGA) recorded accelerated growth of 74%, confirming the maturity of its digital distribution model.
Engine (SMEs and Public Sector Digitalization) – Accounting for 47% of LIH’s revenue, Engine posted a nearly 2% increase in Q1. The IT&C segment grew by over 500%, and the SmartTerritory solution generated revenues of RON 465,000, proving the effectiveness of the company’s positioning as an integrated digital solutions provider for public administration and entrepreneurs.
Intention (Innovation and Exploration) – LIH strengthened its role as a digital transformation partner and talent builder through the launch of the Sales Academy program and continued to develop initiatives in health tech and education.
The LIH Ecosystem
At the group level, revenue remained stable despite asynchronous phasing between income and expenses within some entities.
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