JUNE becomes the official communications partner for Generatik, the platform that digitizes mall advertising

JUNE agency becomes the communication partner for Generatik, the digital platform for planning mall advertising campaigns, launched by Brand Management. The partnership between the two teams is not only about visibility, but also about the responsibility of bringing to the forefront a product that redefines the way brands plan their presence in shopping malls. Together, they aim to develop a communication strategy that not only enhances Generatik’s brand awareness but also fosters a deep understanding of its impact on the industry.

The launch campaign focused on strategically positioning the product within the media market and increasing its visibility among agencies, brands, and relevant indoor advertising networks, with a strong emphasis on mall advertising, a key area in Generatik’s communication strategy. Without excluding other types of real estate spaces, such as office buildings or retail parks, the platform aims to become the preferred solution for efficiently planning campaigns in high-traffic locations, through coherent, relevant, and sustained communication in industry media.

With a proven track record of partnering with over 50 startups, JUNE positions itself as an agile communication partner for companies seeking to grow rapidly and strategically in emerging markets. Launched in June 2025, Generatik is a tech solution that simplifies the planning, estimation, and contracting of mall advertising campaigns, bringing to Romania the first fully digital platform in this field. JUNE has been involved from the very beginning in defining the communication strategy, positioning key messages, and managing the entire media relations effort.

“For a product as new and ambitious as Generatik, visibility alone isn’t enough – you need validation through communication. From our very first meeting with the JUNE team, we knew we had a partner that not only understands the media landscape but also the pace and relevance needed to make a real impact. They managed to perfectly translate what Generatik stands for, both for the industry and the public,” said Răzvan Marincoi, Product Manager at Generatik.

The PR campaign supporting Generatik’s launch was driven by a robust editorial plan, an exclusive press push, interviews with key publications, and sustained engagement with business, tech, and local media outlets. The campaign quickly sparked interest in the industry and helped attract early attention from major media agencies.

“It all started with a clear, insight-driven strategy tailored to the needs of our target audience and aligned with current media trends. We defined a bold positioning: navigating the maze of offline advertising and bringing clarity to a traditionally fragmented space. We didn’t just aim to launch a new product – we wanted to create the right context for Generatik to be perceived as a valuable tool, built in Romania but with global potential. This was a carefully calibrated communication effort that blended strong media exposure with a clear message: the future of mall advertising is digital – and it’s already happening,”