Clear purpose, authenticity, and building trust: How women execs forged their path

The habits that make one a better professional and a leader, complex choices, and other leadership lessons were among the subjects addressed at the recent edition of the event Inspiring Women in Business, organized by La French Tech Bucharest.

Embracing one’s true self, even when this means having a bad year, was the theme highlighted by Ludmila Tones, managing partner of PR agency Positive Communication. When so many feel tired of taking on too much and don’t have the strength to say no, tackling the topic, which is not discussed enough, is even more important. The contrasting images of two trees, taken in two consecutive years, served to make the point. While the tree was covered in blooms in one year, it had managed only a few the following year. The takeaway: this is fine. There is no need for a comparison between the two. It is rather more important to have the courage to be oneself, she explained.