Report: Romania’s media market reaches EUR 838 million in 2025

Romania’s media market reached an estimated net value of EUR 838 million in 2025, up 5.4% compared to the previous year, according to Media Fact Book 2026, Initiative’s annual report. For 2026, the forecasts indicate a stable market evolution, against an economic and political backdrop that continues to encourage caution among advertisers, the report shows.

When it comes to the key media channels, TV reached EUR 415 million last year, showing marginal growth compared to the previous year despite audience fragmentation and increasing pressure from digital platforms, the report shows. Revenues are expected to remain broadly stable this year, amid rising media costs, audience erosion, and growing competition for premium inventory.