After investments of EUR 200,000 and two years of ongoing development, 2200 clients have achieved sustainable weight loss with Ikanos program

Launched by Natalia and Dragoș Cotruș with the firm mission of revolutionizing how Romanians approach health and the process of reaching optimal weight, the fit-tech platform Ikanos has helped over 2200 clients achieve healthy, sustainable, and long-term weight loss in its first two years of operation. In the two years since its launch, the development of Ikanos has involved total investments exceeding 200,000 Euros. The founders estimate a turnover of 90,000 Euros at the end of the second year of operation.

Natalia and Dragoș Cotruș (in opening pcture), the founders of the Ikanos platform, are two entrepreneurs from Timișoara, with over 15 years of experience in the financial and IT fields. In October 2021, leveraging the changes brought about by the pandemic in the consumption behaviour of Romanians, they launched the e-health platform Ikanos.

According to the latest report published by the World Health Organization, nearly 60% of people in Romania are overweight, and the majority of those who follow a weight loss program fail to maintain their optimal weight in the long term. Therefore, from its launch, Ikanos stands out with a holistic and flexible approach to achieving optimal weight, based on the mind-body alliance.

More specifically, Ikanos emphasizes the building of healthy habits and provides extensive support in the process of personal transformation and achieving weight loss goals without imposing dietary restrictions. The Ikanos algorithm customizes the process based on the client's profile, taking into account scientific studies and data regarding nutrition and psychology.

"The idea for the Ikanos project came naturally after realizing the significant gap between what it means to lose weight sustainably and healthily, and the multitude of incorrect, false, or simply exaggerated information from mainstream sources. We decided to create Ikanos to provide a trustworthy, accurate resource accessible to anyone who wants to lose weight and understand how the mind-body alliance works in this context. Ikanos is entirely based on science and scientific studies. We saw a need to position ourselves in the low-tech zone, emphasizing the quality of services and empathetic communication with those embarking on the Ikanos journey, whose goal is a healthy, long-term lifestyle," stated Natalia Cotruș, co-founder of the fit-tech platform Ikanos.

Doubling the Number of Clients in 2023

Compared to the same period last year, in the first 9 months of 2023, the Ikanos platform has doubled its number of clients, reaching nearly 1500 individuals who have followed the sustainable weight loss programs offered by Ikanos.