Hospitality experts Alina Vlădulescu and Catalina Toma launch WIN Advisors, a regional hub for hotel consulting and management

After more than 15 years of experience in top corporations, Alina Vladulescu, former General Manager of Ibis Styles Bucharest City Center and Mercure Bucharest City Center, and Catalina Toma (Roșu), former Director of Development for Accor in Romania, Bulgaria, and Moldova, are partnering and launching WIN Advisors, a regional hub for hotel consulting and management.

WIN Advisors will operate in the markets of Romania, Bulgaria, and the Republic of Moldova. Among the trends noted by the entrepreneurs in the hotel market in 2024 are the integration of hotel systems and platforms to optimize results and resources, increased attention to sustainability, and the optimization of guest experiences through design details and professional services.

Innovation, a central point in WIN Advisors' development strategy.

WIN Advisors stands out for its rich and diversified experience in hotel development and operation, as well as its unique approach that prioritizes the client and offers personalized solutions. According to the two entrepreneurs, innovation is essential for WIN Advisors, both in hotel development and operation.

"Innovation is the key to success and one of our fundamental values. We come with new, creative, innovative ideas, with that extra touch compared to what exists in the market, so that we create opportunities and solutions for both our clients and the industry in general. We will work on joint venture partnerships, where we will unite operators with investment funds, creating various investment mechanisms, or we will be trailblazers for new market entries. Our entire business strategy is based on innovation," says Catalina Toma (Rosu), co-founder of WIN Advisor.

The WIN Advisors project, launched by the two entrepreneurs this spring, aims for partnerships with investors in the hotel industry, with services covering the entire range of needs in this segment. Therefore, WIN Advisors functions as a regional hub specializing in services for the hotel segment, with partnerships with experienced professionals across all verticals. Therefore, services such as brand strategy or marketing, hotel design, hotel consulting and management, and many others are aligned and integrated into WIN Advisors projects.

Trends in the hotel market. How much it cost to open a 3-star hotel in Romania: from 50-60,000 euros/room

According to the two entrepreneurs, for a 3-star hotel, the investment goes up to 50-60,000 euros/key, for 4 stars it rises to 70-80,000 euros/key, and for 5 stars and higher. Factors influencing the investment include the condition of the building, whether it is a new construction, a conversion, or a modernization, the cost of the land, and the financing structure.