Gabriela Ciupitu, the Most Influential Customer Experience Professional Globally, According to the 2025 CXM Stars Ranking by Customer Experience Magazine

Gabriela Ciupitu, a CCXP-certified professional and thought leader in Customer Experience (CX), has been recognized this year as the world’s most influential CX expert. Customer Experience Magazine annually publishes the CXM Stars 2025, a global ranking that honors the most influential professionals in the field of customer experience. This year, the top spot is claimed by Romanian Gabriela Ciupitu, founder of Customer Experience Romania, after consistently ranking in the top 3 in the past two years (2023 and 2024). The award reflects her ongoing impact in developing and promoting best practices in CX and solidifies her essential role in transforming relationships between companies and their customers, cementing her status as a global industry leader.

CCXP Certification and #1 Global CX Influencer Status Validate a Career Dedicated to Transforming Customer Experience

With over 20 years of experience in multinational companies and entrepreneurship, Gabriela Ciupitu is internationally recognized for her contributions to Customer Experience (CX). She is the founder of Customer Experience Romania and holds the Customer Experience Professional (CCXP) certification from the Customer Experience Professionals Association (CXPA) in the USA.

Additionally, Gabriela serves on the Board of Directors of the Customer Institute, an international organization dedicated to setting high standards for customer and employee experiences. Her work includes speaking at international conferences and serving on juries for prestigious competitions such as the European & International Customer Experience Awards and the Customer Centricity World Series.

“In recent years, I’ve been included in the CXM Stars ranking, but this year is truly special, as I’ve been placed at the top of this global ranking of the most influential Customer Experience professionals. This is the result of our initiatives to promote CX practices in Romania, where the field is still in an emerging phase. Organizations are increasingly understanding that customer experience directly impacts their performance, and to build successful customer relationships, it’s critical for leaders to collaborate and address their needs,” said Gabriela Ciupitu, Global CX Influencer.

Gabriela has become a prominent voice in educating and professionalizing the CX field in Romania and Moldova, contributing to training initiatives, cross-industry projects, and strategic consulting for companies rethinking their customer relationships in today’s context.

Active Involvement in Developing Romania’s CX Professional Community

Beyond her professional work, Gabriela has developed the Romanian CX Professionals Community, the first local community dedicated to customer experience specialists, which continues to grow. The community discusses topics critical to business development, such as CX strategy, customer-centric organizational culture, methods for collecting and analysing customer feedback, omnichannel customer interaction strategies, and the impact of CX on business. Additionally, Customer Experience Romania organizes the CX Conference, an annual event for CX, marketing, operations, HR professionals, and entrepreneurs, where the most effective practices for enhancing customer satisfaction are presented and discussed.