Floria.ro expects a 15% increase in sales of flowers and arrangements for Palm Sunday and Easter

Floria.ro, an established online florist delivering anywhere in the country within 2-4 hours of order confirmation, estimates a 15% increase in sales of flowers and arrangements for Palm Sunday and Easter. These two occasions are when the most flowers are given in the second quarter of the year, followed by Saints Constantine and Helen (May 21) and the end of the school year, around June 15. In the first quarter of the year, the online florist's sales exceeded 900,000 euros, marking a 5% increase from 2023.

“For Palm Sunday and Easter, we are expecting a 15% increase, fuelled by corporate orders as well as Romanians abroad, who send flowers to family and friends in Romania. According to statistics, there are approximately 1.8 million Romanians celebrating their name day on Palm Sunday. Of these, about two-thirds are women, so over 1 million Romanian women celebrate their name day on Palm Sunday. We aim to grow by offering a collection of over 1,000 seasonal flower bouquets and activating the corporate area, where Easter arrangements are complemented by gourmet products or wines”, says Marina Popescu, General Manager of Floria.ro.

The average value of bouquets ordered on Floria.ro this year remains at 300 lei, a national average also recorded in 2023. However, Romanians living abroad place orders with an average value up to 25% higher than orders from Romania.

Boxed Flower Delivery Service, Accelerated Growth

The boxed flower delivery service, which covers the entire country through courier companies, launched by Floria.ro last year, is experiencing accelerated dynamics, becoming the choice of more and more customers. Boxed flowers arrive at their destination within 24-48 hours and are a more accessible alternative to super-fast deliveries, within 2-4 hours of order confirmation.

The average order value for the boxed flower category is 200 lei, and the flowers arrive fresh at the recipients thanks to innovative packaging that meets the hydration needs of each flower.

The adoption of the boxed flower delivery service is accelerating, especially for recipients in smaller provincial towns. Our basic service, with delivery in 2-4 hours from order confirmation, covers over 100 cities with free delivery, making us the network with the widest range of partners. However, for other localities or rural areas, next-day boxed flower delivery is a much more efficient solution. Delivery costs for locations outside the free delivery area are significantly lower for boxed delivery compared to ultra-fast delivery from another locality - explains Marina Popescu.

The adoption of the boxed flower delivery service