Exorigo-Upos aims to open an innovation hub in Bucharest to develop and test new technologies for the Romanian e-commerce market

Exorigo-Upos, the Polish company that provides IT technology solutions for the retail sector, is preparing to take its presence in Romania to the next level by establishing an innovation hub in Bucharest. The new center will focus on developing and testing cutting-edge technologies tailored to the Romanian market, in line with the company’s long-term strategic goals for the region.

„We have several exciting projects and partnerships on the horizon in Romania. One of our key initiatives is a partnership with a significant Romanian retail chain to roll out our AI-powered inventory management system across their stores. This project aligns with our long-term strategy of expanding our presence in the retail sector by providing innovative solutions that drive efficiency and customer satisfaction. Additionally, we plan to establish a local innovation hub in Bucharest, focusing on developing and testing new technologies tailored to the Romanian market. This aligns with our goal of making Romania a central hub for our operations in Eastern Europe”, stated Marek Nowakowski, General Manager Exorigo-Upos România.

Exorigo-Upos has seen steady growth in Romania in recent years, driven by several key factors. One of the primary drivers has been the rapid digital transformation of the retail and e-commerce sectors, creating a strong demand for the company's technological solutions. Additionally, the increasing appetite for innovation among Romanian businesses has aligned well with Exorigo-Upos' expertise.

“Romania’s strategic location in Eastern Europe and its growing economy have made it an attractive market for us. Over the past three years, our revenue in Romania increased by 25%, reflecting the market’s potential,” said Marek Nowakowsk i.

Opportunities and challenges in the Romanian market

Compared to other European markets where Exorigo-Upos operates, Romania presents a unique set of opportunities and challenges. While Western European markets tend to have more developed digital infrastructures, Romania is still undergoing rapid development, offering substantial growth opportunities but also posing challenges related to infrastructure and regulation.

“The businesses in Romania are highly adaptable and eager to embrace new technologies, which is a big advantage,” added the general manager. “However, we’ve faced challenges such as the disparity in technological readiness across different regions, requiring us to tailor our solutions accordingly.”

Technological innovation at the core

Exorigo-Upos is known for its focus on innovation, and the company has introduced several advanced technological solutions in Romania. One standout offering is its cloud-based omnichannel platform, which integrates online and offline retail operations, helping businesses seamlessly manage inventory, sales, and customer engagement across multiple channels. Additionally, the company has rolled out an AI-driven customer analytics tool that enables retailers to personalize their offerings, leading to a 20% increase in customer satisfaction among Romanian clients.