European Digital Commerce Summit 2024 brings together leaders of the "Driving Industry" from the Romanian digital economy
The European Digital Commerce event (EDC), organized by VTEX and Amazon Web Services on 18th November at Nord Events, brings together leaders from ecommerce, a sector that has become an essential driving force in Romania's digital economy…

The European Digital Commerce event (EDC), organized by VTEX and Amazon Web Services on 18th November at Nord Events, brings together leaders from ecommerce, a sector that has become an essential driving force in Romania's digital economy in recent years.
Responsible for 25% of Romania’s GDP growth rate over the past decade and expected to reach a value of over 11 billion euros in 2024, ecommerce continues to redefine the economic landscape, offering significant opportunities for entrepreneurs and businesses of all sizes.
Industry leaders will present the latest trends in ecommerce and digitalization, innovative ideas, engaging debates, exclusive studies, and hands-on presentations at the European Digital Commerce Summit. The event will also feature high-quality networking opportunities and a relaxing cocktail party.
This fall's premier commerce event will gather hundreds of participants and dozens of speakers from India to the USA. This year’s edition promises to be the most ambitious and comprehensive yet. You can register for in-person attendance to enjoy the full event experience, including extraordinary networking sessions and the closing cocktail party.
Speakers who have already confirmed their participation come from renowned companies like KFC, Stanley Black & Decker, Decathlon, Sport Time, Electrolux, Amazon Web Services, VTEX, ITGlobers, XPert Beauty, Innobyte, and Zitec, among many others.
Additionally, the great actor and director Horațiu Mălăele will take the stage for a unique fireside chat.
“Digital transformation in retail is no longer just a trend, but it’s crucial to continue discussing it because it remains one of the primary drivers of business growth. The European Digital Commerce Summit provides the perfect platform to explore together the direction in which digital commerce is heading,” said Alex Dobre, Retail & Distribution Director at Zitec.
“In contrast to other markets, Romanian online stores don’t receive enough investment. The website is a company’s best salesperson. However, it doesn’t receive the attention it deserves and isn’t continuously optimized. Additional investment in conversion rate optimization is necessary, as we see too many cases where teams work hard to bring traffic to the site, but the platform experience is lacking. Along with industry peers, we will discuss at EDC how to improve consumer experience and what customers are really looking for,” said Doru Radu, CEO of Iviteb.

