Early Game Ventures invests EUR 1 mln in Romanian eCommerce data startup Naratix

Venture capital fund Early Game Ventures (EGV) has completed a EUR 1 million seed investment in Naratix, a Romanian startup developing AI-powered infrastructure for global eCommerce companies. The funding will support the company's international expansion and product development efforts.

Founded by Romanian entrepreneurs Chris Orășanu, Marius Drenea, Vladin Grebenița, and Cristian Ionuț Avram, Naratix aims to solve one of eCommerce's most persistent challenges - inconsistent and incomplete product data, according to the press release. Its platform uses proprietary AI agents and advanced algorithms to transform raw product information into structured and standardized data that can be used across online stores and marketplaces.