dotCommerce by MerchantPro: Perspectives from E-commerce industry leaders in front of nearly 500 guests
MerchantPro, a SaaS solutions platform for e-commerce, organized the second edition of the dotCommerce Digital Retail Forum on June 11, already a reference event in the e-commerce industry. dotCommerce brought together experts, opinion…
MerchantPro, a SaaS solutions platform for e-commerce, organized the second edition of the dotCommerce Digital Retail Forum on June 11, already a reference event in the e-commerce industry. dotCommerce brought together experts, opinion leaders, and professionals in online commerce to discuss the latest trends and successful strategies in this dynamic sector. The Digital Retail Forum 2024 took place at Terra Events in Bucharest, gathering nearly 500 participants.
"The concept of this series of events is precisely to bring together on the one hand, online stores interested in new business development strategies and, on the other hand, the solutions and companies that can facilitate the merchants' path to scaling. The high interest, with almost 500 participants, reflects the desire for networking and the need for efficient solutions for optimized scaling of an online business. From year to year, we see a clear trend towards diversifying marketing channels and optimizing strategies, which underlines the importance of these events for the healthy growth of the e-commerce sector," says Arthur Rădulescu, Founder & CEO of MerchantPro.
8 Dialog Sessions, 30 Speakers, and Nearly 500 Participants
The event was divided into several discussion panels covering various topics, from marketing and automation to business financing and new trends in e-commerce, offering participants networking opportunities and inspiration from industry leaders' experiences.
Just like the previous edition, throughout the event, participants had the opportunity to interact with representatives of online stores and other reputable online businesses while invited speakers debated the necessary solutions for the optimized scaling of an online business.
In the first panel, "Get the Essentials Right - The Foundation for Scaling," Robert Trandafir (Gun Media) emphasized the importance of budget distribution in online commerce. Google campaigns, especially shopping ones, continue to receive the largest budgets and generate the most conversions. Meta platforms (Facebook, Instagram) remain in second place, while TikTok is starting to gain significant relevance, attracting growing budgets due to direct conversions in commerce.
Elena Gheorghe (PayU GPO Romania) highlighted the impact of the pandemic on online commerce, accelerating the adoption of online shopping. Although the abrupt growth has not maintained the same levels, the upward trend continues, with the food delivery sector leading. Card payments represent 35% of total transactions in Romanian e-commerce, and interest in alternative payment methods, such as BNPL (Buy Now, Pay Later), is increasing.
Oana Antohe (eMAG Marketplace) discussed the marketplace market trends for 2024, focusing on sellers' expansion outside the borders through marketplace platforms. Cross-border sales have recorded significant increases, with rates of 60% in Hungary and 35% in Bulgaria, with eMAG facilitating product delivery to lockers at no additional cost to sellers.
