Corporate events with an experiential component, engine of accelerated growth in the first quarter of the year for Complice.ro
Complice.ro, curator and provider of experiences for individuals and companies, closed the first 3 months of the year with a double turnover (+109%) compared to the same period last year. The positive dynamics is attributed both to the…
Complice.ro, curator and provider of experiences for individuals and companies, closed the first 3 months of the year with a double turnover (+109%) compared to the same period last year. The positive dynamics is attributed both to the growing interest of companies to strengthen their organizational culture through events with an experiential component and to the significant increase in the individual customer base (+90%).
As both residential customers who choose experiences as a unique gift option or for themselves, as well as corporate customers who integrate experiences into HR strategies to reward, retain, and motivate employees, become more open to transition to experiences, Complice.ro doubled its business from the first 3 months of the year. Thus, in the period January-March 2024, the total number of orders increased by over 80%, and the average value of the order reached 288 euros compared to 246 euros in the same period of the previous year.
"The increased stress levels at work are an important concern in 2024 for most employees, along with the changes brought by technological transformations and the lack of connection and sense of belonging caused by remote or hybrid work. In 2024, companies want to not only keep people, increase retention, but also keep them together; there is more and more talk about human sustainability, which refers to the efforts of employers to create a healthy work environment and sustainable from the point of view of human capital", states Oana Pascu, founder of Complice.ro.
The number of companies that chose experiences in the strategy of rewarding, retaining and motivating employees increased by more than 20% in the first 3 months of the year, and 80% of orders come from recurring customers. Most requests came from companies in the IT, retail, and creative industries.
"Business events, in the office or outside, create the perfect context for people to connect, get to know each other, collaborate, and communicate better. We also have requests for events abroad, which is why we are also expanding the portfolio with international experiences. However, there is a need for consistency, that is, the recurrent integration into HR strategies of retention and appreciation of these experiential initiatives that bring teams together. Also, an increasingly obvious trend that we observe is to mark significant events in employees' lives, such as birthdays, the birth of a child, wedding anniversaries or other special moments", adds Oana Pascu.
In the first 3 months of the year, Flexi Box packages remain on the top of the preferences of individual customers as a gift option for their loved ones, as well as on the top of corporate customers when it comes to gifts, prizes or rewards for employees, customers, or business partners. Flexi Box packages are very versatile because they contain dozens of experiences from various categories (adrenaline, gourmet, relaxation, travel, sports, outdoor, etc.) in a predefined budget, and the person who receives such a package chooses their favorite experience.
