Complice.ro: 30% more customers in 2024. 4 Out of 5 corporate clients choose to return. Themed events with an experiential component – the top choice for companies
In 2024, Complice.ro, a curator and provider of experiences for individuals and companies, maintains stable sales at €850,000, similar to the previous year, despite a 30% increase in the number of customers. This dynamic highlights a shift…
In 2024, Complice.ro, a curator and provider of experiences for individuals and companies, maintains stable sales at €850,000, similar to the previous year, despite a 30% increase in the number of customers. This dynamic highlights a shift in companies' purchasing behavior, with a greater focus on budget optimization. The " winery stay and wine tasting experience" tops the list of most popular experiences chosen by individual customers in 2024, while themed events with an experiential component are the preferred choice for companies aiming to strengthen team relationships and boost employee loyalty.
Market trends indicate that, in the context of a dynamic work environment and the need to strengthen organizational culture, corporate events are increasingly incorporating an experiential component.
Whether it's team buildings, product launches, anniversaries, creative workshops, or themed events for employees, clients, or partners, each experience designed by the Complice.ro team—whether at the office or beyond—is crafted to spark creativity, strengthen relationships and collaboration among participants, and bring a fresh energy to the workplace.
„"It has been a year marked by significant pressure on corporate budgets, with companies rethinking their employee motivation and retention strategies. The end of the year—our most important period—brought additional challenges due to economic and political instability. Budget constraints will remain a key concern in 2025, which means we will adopt creative solutions for cost optimization, such as hybrid experiences, collaborations with local providers, and selecting activities that maximize emotional impact with optimized resources," says Oana Pascu, founder of Complice.ro.
In 2024, the total number of orders increased by over 30%, with the average order value around €410 (€110 for residential customers and €3,920 for corporate clients).
Most popular experiences in 2024
The winery stays and wine tasting experience was the top choice among Complice individual customers, followed by the flight simulator experience and the road-driving experience in a specially modified vehicle. The Top 5 most popular experiences of 2024 are completed by the "Pilot for a Day" flying experience and a unique relaxation activity—floatation therapy.
Among the most sought-after corporate experiences in 2024 are themed events with an experiential component that promotes employee wellbeing, personal development workshops, and sports and adventure-based experiences designed to strengthen team relationships and foster collaboration.
For group experiences, the top choices in 2024 remain creative team-building activities, wine blending workshops or private tastings, Olympic-inspired sports competitions, and wellbeing-focused activities—all aimed at bringing people together and sparking creativity.
