Coca-Cola HBC Romania has new public affairs and communication manager

Alice Nichita takes over the role of Public Affairs & Communication Manager Coca-Cola HBC Romania and will join the Senior Management team starting September 1, following the promotion of Irina Ionescu in the position of Public Affairs & Communication Manager Coca-Cola HBC Adria.

Alice Nichita joined the Coca-Cola HBC Romania team in February 2015, holding the role of Public Affairs Manager. She previously worked for over 8 years in public affairs and government relations consulting, communication, event management and corporate social responsibility, coordinating projects in various industries, including the area of European funds.

Irina Ionescu joined the Coca-Cola HBC team in 2014, and before that she led her own management and marketing consulting company for 7 years. Prior to this experience, she was part of The Coca-Cola Company team for 11 years, working in the marketing department, but also in the public affairs and government relations department. In her new role, she will coordinate Public Affairs & Communication in 3 markets (Croatia, Bosnia and Herzegovina and Slovenia).

Coca-Cola HBC Romania is the leader of the local beverage industry, being the largest exporter in the field, with a share of approximately 30% of beverage exports.

In 2019, the company had a turnover of EUR 575 mln and a net profit of EUR 82 mln.

(Photo source: the company)