City Grill Group: Nearly 2.5 million Euro Investment for Modernizing Buongiorno Italian Restaurants in Bucharest
City Grill Group, one of the strongest local players in HoReCa industry, announces the completion of an investment of nearly 2.5 million euros in the modernization of the restaurants within the Buongiorno.Italian network. The refurbishment…
City Grill Group, one of the strongest local players in HoReCa industry, announces the completion of an investment of nearly 2.5 million euros in the modernization of the restaurants within the Buongiorno.Italian network. The refurbishment and modernization project began in 2019, with the aim of enhancing the customer experience and strengthening Buongiorno's position as the preferred destination for Italian cuisine.
The three restaurants included in the modernization project are Buongiorno Italian Primăverii, refurbished in 2019, with an investment of 600,000 Euros, Buongiorno Italian Victoriei, in 2021, where the investment amounted to over 1,400,000 Euros, and Buongiorno Italian Băneasa, which is scheduled to reopen in August 2023, after an investment of 400,000 Euros.
The investment in the brand's modernization involved not only the refurbishment of the restaurants but also a rebranding, a change in communication direction, and a menu refresh, alongside Chef Alex Ilinca, an experienced chef with three Michelin stars restaurant background.
"As soon as we reopened Buongiorno Primăverii in 2019, we felt a positive impact on our revenue, especially due to the increased evening occupancy rate, which reached almost 100%. The plan was to align the others within a year, but the pandemic forced us to postpone this investment. In 2021, we resumed the works at Buongiorno Victoriei, and the restaurant at Băneasa Shopping City will be ready by the end of the summer," stated Daniel Mischie(in opening picture), CEO of City Grill Group.
Comfort, modern design, and exceptional culinary experience.
The total investment of over 2.5 million euros has been directed towards updating and modernizing the interior design, enhancing comfort, rebranding, and expanding the menu by bringing in an elite Chef with international experience in Italian cuisine.
With the completion of the investment project, Buongiorno aims to create an authentic atmosphere, with a strong focus on customer comfort and culinary experience. From signature dishes to inspired reinterpretations of international cuisine, Buongiorno's kitchen emphasizes the quality and freshness of ingredients and the authenticity of recipes.
"We started collaborating with Alex Ilinca, and his 12 years of experience in Italy proved to be a significant asset. He brought a fresh perspective to our menu and processes. Today, Buongiorno Italian is a brand that is modern, current, and versatile, a place where you can feel comfortable in any setting - for a business meeting, with friends or family, for breakfast, lunch, or dinner," says Daniel Mischie.
