City Grill Group: EUR 31 mln in revenue in the first 6 months, 18% growth
City Grill Group, the most significant Romanian restaurant group in the local market, ends the first half of the year with a turnover of EUR 31 mln, marking an 18% increase compared to the same period last year. The group continues its…
City Grill Group, the most significant Romanian restaurant group in the local market, ends the first half of the year with a turnover of EUR 31 mln, marking an 18% increase compared to the same period last year. The group continues its investments in its portfolio restaurants as well as in the development of the restaurant and hotel segments.
Thus, City Grill Group has invested EUR 1.5 mln in the first 6 months of this year. The diverse and clean menu, along with popularity, a customer-centric approach, and a commitment to providing exceptional culinary experiences through a friendly atmosphere and modern, familiar design in all the group's restaurants, solidifies its leadership position in Bucharest's restaurant market.
According to a survey conducted in April 2024, City Grill Group's restaurants are the number one choice for 17.3% of respondents and among the top three choices for nearly a third of them (31%). Conducted on a representative sample of 550 Bucharest residents, the survey also reveals that more than a third (36%) have a favorite restaurant within the City Grill Group, and 1 in 5 (22.2%) mentioned the group's restaurants as the destinations they frequented most often in the last 90 days.
When asked about the criteria for choosing a restaurant, Bucharest residents indicated the restaurant's atmosphere as the most important criterion. Other significant satisfaction factors include staff friendliness, prompt service, and a diverse menu.
Customers who favor a City Grill Group restaurant are attracted not only by the atmosphere and appealing design but also by the varied menu, value for money, and loyalty benefits. Among favorite restaurants, Caru’ cu Bere leads with 10.4% of respondents, followed by Hanu’ lui Manuc (8.7%). Hanu’ Berarilor attracts the most loyal customers, while Buongiorno. The younger segment prefers Italian and Pescăruș.
Recent investments by City Grill Group in Buongiorno. Italian and Hanu’ Berarilor restaurants have focused on creating a friendly and familiar atmosphere with contemporary décor that integrates brand values and highlights the historical locations of the restaurants.
“In evaluating the most frequented restaurant, regardless of which one it is, atmosphere ranks first. The restaurant must be perceived as welcoming and friendly. It should meet individual needs and inspire confidence - a crucial aspect, especially in HoReCa, where human relationships play a major role. We continue to invest in improving the design of all our restaurants, atmosphere, comfort, and culinary experience remain strategic directions for us and are reflected in all operational aspects of the group. From renovations and modernizations of dining spaces to hiring and training professional, friendly staff, every detail is thought out and managed to ensure a superior customer experience,” notes
