BVB Arena: Ascendia, the first one-stop shop e-Learning company in Romania
This article series tells the stories of the 15 finalists selected in the Made in Romania 2023 program. Made in Romania is the flagship program of the Bucharest Stock Exchange dedicated to the development and promotion of the Romanian…
This article series tells the stories of the 15 finalists selected in the Made in Romania 2023 program. Made in Romania is the flagship program of the Bucharest Stock Exchange dedicated to the development and promotion of the Romanian entrepreneurial environment. The program’s goal is to select and promote Romanian companies that have the greatest growth potential and high chances of becoming impactful players in the local and even regional economy. As of 2024, the Made in Romania program has been rebranded BVB Arena.
Ascendia (stock symbol: ASC) was founded in 2007 driven by the dream to change the education system with the help of technology. The founders of Ascendia, Cosmin and Alex Mălureanu, come from a family of teachers and, growing up in the academic environment, they felt that things could be significantly better. They saw an urgent need in the market for modernizing the learning process and making it more efficient, which motivated them to develop technological solutions in this area of digital education - e-Learning.
“With Ascendia, we set out to change the way people learn and teach. We have developed services, platforms and e-Learning applications that provide access to high-quality educational resources, in an interactive and personalized way”, says Alex Mălureanu, co-founder of Ascendia.
An important moment in the company's history was the listing on the Bucharest Stock Exchange in 2016, under the symbol ASC, which increased transparency and provided the company with additional opportunities for growth and development. This event marked a turning point in Ascendia's history, strengthening the confidence of investors and partners.
“We constantly work with over 62 leading companies in Romania to which we offer our e-Learning products and services. We are very interested in the quality of the solutions offered, that is why we also organically increase the number of our customers. We have also expanded our market presence through strategic partnerships such as those with Microsoft and Samsung. Currently, in Ascendia, we are a team of 59 people who are specialized only on e-Learning projects”, adds Cosmin Mălureanu.
Company identity
One of the main goals of the company was to make education more accessible and flexible. The Ascendia team has created interactive and adaptable content so that employees can learn at their own pace and especially according to their own needs. At the same time, it provided business professionals, teachers, and educational institutions with powerful tools to create and deliver educational content, as well as monitor student and employee progress.
