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“Marketers and agencies are often slowed down by the lack of real-time data and overly complex implementation processes. We created Generatik to simplify this journey radically: relevant data, automation, clarity. Now, offline advertising can operate with the same efficiency as digital”, explained Laurențiu Jiga, CEO & Founder, Brand Management.

The platform’s functionality mirrors today’s market realities. Instead of weeks of planning and dozens of emails, a campaign can be generated in 20 minutes and launched within days. Generatik offers brands precise coverage and concrete data on estimated impact. It also features an interactive map of available spaces, filtering options based on budget, audience, demographics, foot traffic, area, and location type. The media plan is generated automatically within minutes, and implementation is managed through the platform via notifications and status reports.

“We wanted to offer brands a complete and easy-to-use solution. Suppose you have a product to launch and want to be present in the most relevant locations in the city. In that case, you can do everything on the platform—no intermediaries, no wasted time,”- added Răzvan Marincoi, Product Manager, Generatik. “This is the first time a brand can manage an indoor campaign as easily as on a social media platform. Generatik reduced the time needed to generate a media plan from 20 days to just 20 minutes for campaigns running in multiple mall-type locations nationwide. Moreover, location scouting is no longer required. The platform’s interactive map allows for selection, booking, and coordination from anywhere, in just a few steps.”

The platform mainly targets companies with annual advertising budgets between €100,000 and €500,000, seeking a reliable, transparent, fast system. It also supports marketing teams that manage multiple campaigns simultaneously and are searching for automated planning and performance tracking solutions.

Generatik already has active partners from retail, fitness, office buildings, and commercial networks, and is in advanced discussions with other key players to expand national coverage. At the same time, new features are being developed to integrate with reporting systems and real-time campaign impact analysis tools.

“Our vision for Generatik is one of accelerated growth and continuous innovation. We are already leaders in indoor advertising in Romania, and this product further strengthens our position. In the first year, we aim to integrate 50 of the most active players from key segments such as malls, fitness centers, and commercial networks. Moreover, we’re offering freemium access to those who register by the end of this year, including advanced machine learning and advertising intelligence features”, concluded Laurențiu Jiga, CEO & Founder, Brand Management.

Brand Management is Romania’s market leader in indoor advertising. It has implemented nationwide advertising campaigns with a success rate of 99.5%, across more than 150 mall-type and other locations.

Generatik is the first online platform in Romania designed to simplify planning, implementing, and monitoring indoor advertising campaigns. Its intuitive interface, precise demographic data, and intelligent algorithms enable fast and efficient interactions for all stakeholders in physical advertising—from venue owners and agencies to brands and execution partners.

*This is a press release.