Andrei Negulescu, Matricia Solutions: Digital transformation sounds good on paper, but it’s difficult in practice, and that’s where we come in
In a rapidly digitalizing world, companies face numerous challenges in managing documents and data efficiently. Andrei Negulescu, Strategic Digitalisation Manager at Matricia Solutions, shares unique insights into how his firm helps…

In a rapidly digitalizing world, companies face numerous challenges in managing documents and data efficiently. Andrei Negulescu, Strategic Digitalisation Manager at Matricia Solutions, shares unique insights into how his firm helps businesses navigate the complex journey of digital transformation.
In today’s world, every business talks about digital transformation, but few know how to make it happen. For Andrei Negulescu, real transformation goes far beyond buzzwords. "All businesses say they want to digitalize. And yet they don’t," he says, pointing out the stark gap between aspirations and reality. With Matricia’s partnership with American group Laserfiche, Andrei and his team are changing that, helping companies streamline chaotic document management processes into efficient, intelligent systems that actually work.
Endless email chains, multiple document versions, and compliance headaches are some of the pain points that plague industries like construction, healthcare, and finance. Through innovative solutions, Matricia simplifies these processes, enabling teams to centralize information and workflows, often transforming months of manual labor into hours of automated work.
But Andrei believes the real game-changer is AI—when the groundwork is laid. "AI doesn’t work on documents stored in file cabinets," he quips. For companies that commit to centralizing data, AI can serve as an “organizational brain,” unlocking insights and efficiencies that were previously unimaginable.
In Matricia’s view, usability and intuitive design are essential if companies want employees to actually adopt the systems. "We believe business applications should be self-explanatory—like the first iPhone, which skipped the instruction manual," says Andrei. This commitment to practical, sustainable digitalization is reshaping how companies approach document management.
Read the full interview below:
Could you tell us about Matricia Solutions' partnership with Laserfiche and how it has influenced your approach to digitalization and document management in Romania? How has this partnership expanded the solutions you offer to clients?
Andrei Negulescu: It has changed the way we do Business and the way we see digital transformation projects. Let’s get this out of the way – all Businesses say they want to digitalize. And yet they don’t. They still carry out most of their work and processes via email, attached documents, with ten different versions on each one’s desktop. Why? Because digital transformation sounds good on paper, but it’s difficult in practice. Get the team together. Analyze your Business. Come up with a list of requirements, and choose the right platform supplier. Then manage and direct an entire organizational change project on something you can’t see or touch – software.

