AI, automation and loyalty-building among the new generation – the main themes of dotCommerce by MerchantPro, on June 12, 2025, in Bucharest

MerchantPro, a SaaS solutions platform for eCommerce, is organizing on June 12, 2025, the third edition of the dotCommerce Digital Retail Forum, the event dedicated to innovation, scaling, and performance in eCommerce. The forum will take place at Terra Events Hall, in Bucharest, and brings together entrepreneurs, professionals, and experts who are setting the direction in Romanian eCommerce. Thus, the event organized by MerchantPro and supported by The Marketer brings to the forefront practical solutions for scaling online businesses in 2025, as well as tactics used by local entrepreneurs to overcome market challenges and solutions through which AI can be efficiently integrated into eCommerce.

The 2025 edition is structured around two major directions: “Moving Forward,” focusing on trends, opportunities, and changing consumer behaviors, and “The AI & Automations Mindset in eCommerce,” with sessions dedicated to the integration of artificial intelligence and automation in operational workflows. Participants will have access to practical know-how, concrete examples, in-depth analyses, and case studies relevant to the current challenges in the industry.

Among the confirmed speakers are Tudor Manea (CEO eMAG), Arthur Rădulescu (Founder & CEO MerchantPro), Rareș Bănescu (Founder The Marketer), Stejara Pîrcan (Senior Vice President, eMAG Romania, Bulgaria and Hungary), Alina Mitrică (CEO The Marketer), Gabriela Ciupitu (Co-Founder Customer Experience România), Costin Ciora (CEE Advisor, Simon-Kucher), Dan Stanica (eCommerce Director tbi bank), Vlad Marincas (CEO Aqurate), Paul Kasprovschi (Director of Research and Evaluation, GRF+), as well as representatives of top companies from the digital ecosystem: Netopia, tbi bank, PayU GPO Romania, Alsendo Innoship, Aquarate, Makeitfuture and others.

One of the most anticipated sessions is the dialogue between Tudor Manea and Arthur Rădulescu, which will address current topics in eCommerce, as well as a tools and models that facilitate decision-making and the creation of a solid market strategy in an extremely dynamic context. The discussion will also include an interactive session with questions from the audience.

Main topics in the spotlight: from AI and automation to pricing strategy, customer experience, loyalty, and Gen Z.

This year’s agenda includes a series of relevant themes for the development of online businesses, addressed in practical sessions, case studies, and discussion panels. Key topics include:

✔ How to increase your competitiveness in the current context– a debate with representatives of payment, courier, advertising services, and marketplaces, who will analyze current challenges and effective adaptation solutions.

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