Addiko Bank enters Romania with digital lending services

Austria’s Addiko Group has entered Romania’s digital banking market with personal loans offered exclusively through its mobile app, seeking to gain ground in one of the region’s fastest-growing financial sectors. The company operates across Central and Southeastern Europe and is entering the local market under the EU’s banking license passporting regime via its Slovenian subsidiary.

The bank said it intends to expand its digital portfolio in Romania beyond consumer loans, with future products aimed at both retail customers and small and medium-sized enterprises.