Non-food discounter Action opens first store in Romania, plans nationwide expansion
Dutch non-food discounter Action opened its first store in Romania on Wednesday, September 24, entering a market dominated by low-cost chains Pepco and Kik as it pushes forward with its expansion. The new outlet, located in the Supernova…
Irina Marica · Journalist
· Updated · 2 min read
Dutch non-food discounter Action opened its first store in Romania on Wednesday, September 24, entering a market dominated by low-cost chains Pepco and Kik as it pushes forward with its expansion. The new outlet, located in the Supernova Shopping Center in Pitești, covers more than 840 square meters and employs 18 staff.
Action, which operates more than 3,000 stores across Europe, offers around 6,000 products across 14 categories, ranging from household cleaning and personal care to toys, gardening and DIY. About 1,500 of its products cost less than RON 5 (EUR 1), while 150 new items are introduced weekly.
