Banca Transilvania takes the lead on the Romanian card market

Local lender Banca Transilvania is the largest card issuer in Romania with 3 million cards in its portfolio, and an 18.5% market share.

The bank hasn’t specified how many of these are active cards.

Banca Transilvania also ranks first for the volume of card transactions, with a 20% market share.

The lender launched the first card in 2000. Banca Transilvania says that 20% of its card transactions are now contactless. This translates into an increase of over 450% in June this year over June 2016. The bank has 40,000 POS units, 1,200 ATMs and almost 16 multifunctional ATMs.

Banca Transilvania is the second lender in Romania based on its assets. It is currently negotiating to buy Bancpost, another important local bank.

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