VTEX supports OBI unlocking new market potential and accelerating business growth
VTEX (NYSE: VTEX), the composable and complete commerce platform for enterprise B2C and B2B brands, has been selected by OBI, a leading Do It Yourself (DIY) multinational retailer headquartered in Germany, to accelerate their commerce…
VTEX (NYSE: VTEX), the composable and complete commerce platform for enterprise B2C and B2B brands, has been selected by OBI, a leading Do It Yourself (DIY) multinational retailer headquartered in Germany, to accelerate their commerce commerce capabilities, affirming its status as an industry leader in home improvement.
The German retailer selected VTEX over other enterprise digital commerce platforms for its renowned ability to automate business logic and simplify infrastructure, streamlining the customer journey. Leveraging VTEX's composable commerce platform, OBI integrated its ecommerce, 349 physical stores, and third-party sellers into a unified transactional platform. This integration expanded product offerings and provided customers with a seamless shopping experience across various delivery and pick-up options. With integrated physical stores nationwide, customers can conveniently pick up online orders within just two hours.
A Platform to Unlock OBI’s Strategic Direction
"We want to allow a unified experience for our customers across sales channels and ecosystem partners - our technology backbone needs to reflect this accordingly. VTEX's scalable platform has enabled us to continue unlocking our innovative potential, streamline operations and seamlessly adapt to evolving market demands,” said Tim Engler, Senior Vice President responsible for OBI‘s group-wide IT. “By migrating to VTEX we replaced our more than 10 years existing ecommerce platform while at the same time enabling strategic marketplace capabilities opening our ecosystem to third party sellers. In parallel, we have seen a significant increase in our team’s agility and capability to react to customer and market demands. The development and deployment process was significantly shortened compared to our previous monolithic solution, which gives us good confidence for a timely international rollout as well as new feature enhancements.
Since migrating to VTEX, OBI has experienced significant enhancements in consumer and developer experience, including:
- Unified Management of physical stores and online presence: 350 Independent Accounts Linked to One Central Account.
- Smooth Ramp-Up: VTEX Platform Traffic Gradually Increased from 1% to 100% During Go-Live.
- Increased Agility: OBI development teams can independently build, test, and deploy new features or functionalities that add value to end users.
- Scalability: VTEX’s platform will give OBI the basis to scale fast into different countries.
