Delivery platform Takeaway leaves Romania after failing to penetrate the market

Just Eat Takeaway.com NV has announced that it intends to discontinue the platform and delivery operations in Romania starting June 1, 2022.

“Over the past period, the competitive pressure, our relative scale and the overall market penetration for food delivery in Romania have been insufficient to sustain a healthy business,” the company explained on May 10, adding that the closing of this market enables it to concentrate on sustainably profitable and market leading positions.

Takeaway assures investors that the impact on Orders, Gross Transaction Value and Revenue for the Company and the segment Southern Europe and ANZ will be immaterial.

The decision to leave Romania comes after a meeting of shareholders that took place a week earlier, where Cat Rock (who owns 6.88% of the company) urged the company to pull out of the non-core markets, according to Economica.net.

(Photo source: Vlad Ispas/Dreamstime.com)