Restaurant tech startup Choice secures USD 7.1 mln funding, eyes expansion in Romania
Restaurant technology startup Choice has raised USD 7.1 million in new funding as it accelerates its expansion across Central and Eastern Europe (CEE), including Romania. The company entered the Romanian market in 2025 and has already…
Irina Marica · Journalist
· Updated · 2 min read
Restaurant technology startup Choice has raised USD 7.1 million in new funding as it accelerates its expansion across Central and Eastern Europe (CEE), including Romania. The company entered the Romanian market in 2025 and has already attracted its first paying restaurants.
The funding round was led by Portuguese venture capital fund Alea Capital, with participation from Polish fund Smartlink and existing investors Reflex Capital and J&T Ventures from the Czech Republic. With this investment, the company’s total funding raised reaches USD 11.6 million.
