Q4 Generates sales of nearly EUR 500,000 for Floria.ro. Peak corporate orders in late November

Floria.ro, a leading online retail and floristry player in Romania, estimates sales of nearly EUR 500,000 in the last quarter of the year, a 15% increase compared to the same period in 2022. On the corporate segment, the peak of sales is reached at the end of November, while on the individual segment, most orders are placed during the major holidays of the quarter - St. Michael & Gabriel, St. Andrew, St. Nicholas, as well as in the week before Christmas.

In the last quarter of the year, the representatives of the online florist anticipate sales of nearly EUR 500,000, a growth of at least 15% compared to the last quarter of the previous year. The estimated drivers of this growth include the expansion of the bouquet and flower arrangement offerings and the collection of products and gifts specific to the period, dedicated to the corporate sector.

"After the vacation period and summer holidays, the last quarter of the year brings a revitalization of sales and increased interest from our customers. We observe a significant increase in order volume from early October, but especially towards the end of the quarter, coinciding with name days and winter holidays. We have expanded and diversified our offerings, both in the business segment and for individual customers; we expect a peak in orders in early December. We have also expanded the range of gifts that can be added alongside the flower bouquet, including scented candles, cakes, chocolate, macarons, wine, books, etc.," says Marina Popescu, CEO of Floria.ro.

Most of Floria's business customers opt for winter holiday-themed floral arrangements, which include natural elements such as wood and pine cones, cinnamon sticks, and dried fruits, with an emphasis on citrus. Among the novelties in the holiday collection are bouquets with stabilized flowers and cotton. In terms of colour, Floria's designers propose traditional winter tons of white and green, with accents of red provided by roses, holly, or apples.

Delivery of bouquets, personalized floral decorations, and flowers for home

This season, Floria has diversified its portfolio of flower bouquets packaged in boxes. It has been a well-received service, launched against the backdrop of an increased recurrence in orders from customers who want flowers for their homes or offices.

Products in this selection offer customers multiple benefits, from more advantageous prices to availability, regardless of location. The bouquets are delivered by a courier company within 24-48 hours of placing the order, in sturdy packaging designed to secure the flower bouquet and prevent damage during transportation. The flowers arrive fresh at their destination, accompanied by a water reserve.