More than half of Romanians plan to make purchases during Black Friday 2024

Roughly 57% of Romanians are planning to make purchases in the 2024 edition of Black Friday, according to the study "Black Friday Shopping - Plans and Expectations from a Consumer Perspective, 2024" conducted by the market research agency MKOR.

According to the study, 6 out of 10 Romanians want a different shopping experience this year, with substantial but also authentic discounts.