German athluxury sports fashion brand Bogner enters Romania with a first store in Bucharest
Bogner, the German fashion company specializing in athluxury sports fashion, globally active and represented in over 50 countries, has decided to enter the Romanian market with a first store in Bucharest. The new boutique is set to open on…
Irina Marica · Journalist
· Updated · 2 min read
Bogner, the German fashion company specializing in athluxury sports fashion, globally active and represented in over 50 countries, has decided to enter the Romanian market with a first store in Bucharest. The new boutique is set to open on November 1, following an investment of roughly EUR 500,000.
The Bucharest store operates as a franchise by Iceland Romania, the daughter company of Iceland Bulgaria. The company has been the official representative of Bogner in Bulgaria for the last 10 years, with three mono-brand stores (two in Sofia and one in Bansko) and four multi-brand units.
