Romanian confectionery and pastry chain Dulcinella aims for 100 locations by end-2026

Dulcinella, a Romanian network of confectionery and pastry shops with Bessarabian roots, aims to increase the number of locations by 80%, from 20 to 100, by the end of 2026.

Of these, 80% will be created through franchising or operation, two types of partnerships defining Dulcinella Group's strategy in the coming years, it said. By the end of 2025, 60% of the network's turnover will represent revenues from franchised or operating locations.