Complice.ro gift balance insights: Women want men to cook, men seek women to explore wines. Experience gift allocations vary, with peak orders from December 17-22
2023 marked an increase in interest in experiential gifts on Complice.ro, a curator and provider of experiences for individuals and companies. The interest continues during the gift-giving month, traditionally experiencing a 75% increase…
2023 marked an increase in interest in experiential gifts on Complice.ro, a curator and provider of experiences for individuals and companies. The interest continues during the gift-giving month, traditionally experiencing a 75% increase in demand for experiences compared to a normal month. Last year, the peak of orders was on December 22. In 2023, women have spent an average of 115 euros on an experience gift, while men have allocated 133 euros. Both values are at least 15% higher than the amounts allocated last year.
„Women place orders somewhat earlier than men, who usually make gift choices at the last minute. Last year, most orders were placed between December 17 and 22, and flexible experience packages were chosen, with immediate delivery to the inbox through a personalized voucher describing the experiences the recipient can enjoy," says Oana Pascu, founder of Complice.ro.
In December, flexible packages, with multiple experiences from which the recipient chooses their favorite within a predefined budget (Flexibox), are among the top preferences for both personal gifts and gifts among colleagues for Secret Santa or corporate awards.
Women vs. men. What experiences each prefers and who spends more.
On an annual level, Complice.ro's figures show that women lead significantly in terms of the number of orders (70%), a trend that continues in December. However, men spend, on average, 15% more than women per order (115 euros vs. 133 euros).
Top chosen experiences include adrenaline activities such as piloting an airplane, paragliding, or helicopter flights, as well as gourmet experiences like private wine tastings at wineries, whiskey tastings, craft beer workshops, or relaxation experiences such as massages or floatation therapy. Travel experiences with accommodations in unique and exclusive places are also popular.
Flying in a Boeing simulator is, as in previous years, one of the favorite experiences for Complice's customers, followed by paragliding, treasure hunts, floatation therapy, and VR experiences.
„Cooking classes have attracted a significantly larger number of men (63%), while for floatation therapy, it is surprising to note that one in four clients is male. There is also an increased interest from women in adrenaline-pumping experiences such as paragliding (46% women), physical activities like climbing (60%), and gourmet experiences, where the majority of beneficiaries are women, even in wine tastings at wineries (60%)”, analyzes Oana Pascu.
