Complice.ro: Creating Christmas memories with a 550 RON average budget
Flying in a Boeing simulator, piloting a light aircraft or paragliding, floating therapy, or indulging in wine, chocolate, or whiskey tastings are among the most appreciated experiential gifts of 2024. Complice.ro, a curator and provider…
Flying in a Boeing simulator, piloting a light aircraft or paragliding, floating therapy, or indulging in wine, chocolate, or whiskey tastings are among the most appreciated experiential gifts of 2024. Complice.ro, a curator and provider of experiences for individuals and companies, confirms the growing trend of clients prioritizing memories over material goods, especially in December when the demand for such gifts peaks.
While December 21st in 2023 recorded the highest number of orders, this year sees an extended period of interest as clients increasingly prioritize memorable gifts, with a peak anticipated during the weekend before the holidays.
Women lead across all categories
This year, 71% of orders were placed by women, with an average order value of approximately €110, comparable to men’s average of €109. However, when it comes to the largest orders in 2024, Complice’s data shows that the highest budget was spent by a woman, allocating 10,000 RON for three experiences. In comparison, the highest budget spent by a male client for the same number of experiences was around 6,500 RON.
“When discussing large budgets, women are the most generous with experiential gifts, spending 50% more than male clients. FlexiBox, a solution allowing the recipient to choose their preferred experience, is chosen in 45% of orders placed by women compared to 40% of men’s orders. Women tend to leave the choice of the experience to their partners, while men prefer to select directly. The average value allocated for individual experiences decreased this year due to social uncertainty, cautious buyer behavior, and the expansion of Complice’s portfolio with new experiences tailored to smaller budgets,” observes Oana Pascu, founder of Complice.ro.
What experiences do Romanians choose?
The Boeing simulator remains a favorite among Complice clients, followed by wine tastings at wineries, treasure hunts, floating therapy, and driving experiences. The top categories of preferred experiences include:
- Adrenaline Experiences – paragliding, light aircraft flights, off-road circuits, karting, and custom cars;
- Relaxation Experiences – massages, floating therapies, candle-making workshops;
- “Playful” Experiences – treasure hunts, escape rooms, climbing, painting workshops, VR;
- Gourmet Experiences – cooking workshops, chocolate-making, romantic dinners, tastings of wine, coffee, gin, whiskey, and other fine beverages;
