Complice.ro: +20% more corporate experiences in the first 9 months of the year, driven by team engagement and wellbeing
Complice.ro, a curator and provider of experiences for individuals and companies, reported a 20% increase in the number of corporate projects during the first 9 months of 2024. This positive dynamic is driven by the growing interest of…
Complice.ro, a curator and provider of experiences for individuals and companies, reported a 20% increase in the number of corporate projects during the first 9 months of 2024. This positive dynamic is driven by the growing interest of companies in connecting their teams, fostering interaction and collaboration outside the usual work environment, and strengthening their organizational culture through personalized events and unique experiences.
“Companies are increasingly interested in activities that bring teams and partners together in an authentic setting, preferably in unique locations, surrounded by nature, far from the office. These initiatives give employees a chance to break away from their work routine and interact in a different, stimulating context. However, budgets remain a challenge — in most cases, they have stayed the same or even below 2023 levels, while associated costs have risen. This pushes us to be more creative than ever in delivering memorable, impactful experiences within budget constraints.”, said Oana Pascu, founder Complice.ro.
The number of orders recorded by Complice.ro, both in the corporate and residential segments, increased by 33% in the first 9 months of the year compared to the same period last year, with an average order value of 337 Euros. For the residential segment, the average order value was 113 Euros, while the average value of experience packages selected by companies during the same period was around 3,300 Euros.
“Olympic Games," the theme of the year for team experiences. December 12th, the most popular day for year-end corporate events.
The most requested activities in the first 9 months have been outdoor events aimed at providing opportunities for people to connect, get to know each other personally, communicate, cooperate, and enjoy time together, all in a different setting, far from the office.
The Olympic Games theme, recurrent in this year's requests, was brought to life by the Complice.ro team through fun outdoor competitions inspired by Olympic events.
In Q4, companies are focusing on experiential year-end parties, award ceremonies, and gift-giving, as well as strategic and creative meetings to prepare their plans for 2025.
For experiential parties, December 12th is emerging as one of the most sought-after dates for year-end events, with bookings made as early as the first months of the year. Clients who plan ahead have already secured this date to guarantee access to top venues and premium services. Wanting something entirely different from the usual party themes (“White Xmas,” “Casino Party,” “Neon Party,” etc.), themes like "Emily in Paris" and even "Love Island" are among the most desired this year.
