Colliers: Romanian luxury market dominated by multi-brand stores and franchise partnerships

Central and Eastern Europe (CEE), encompassing the six growing economies of Romania, Bulgaria, the Czech Republic, Hungary, Poland, and Slovakia, presents an increasingly promising environment for major international brands, including luxury, with significant potential for expansion and profit margins. According to Colliers’ recent report ”Luxury Retail Brands in CEE,” most exclusive brands in the Romanian market are present through multi-brand or mono-brand stores operated in a franchise system.

The report analyzes 179 brands present in the region and categorizes them into ultimate and aspirational luxury, affordable luxury, and premium brands. The largest share of these brands in the CEE region is found in the Czech market, where they are present either directly through their own stores or through franchise partnerships, followed by the Polish market.