City Grill Group estimates over EUR 60 mln turnover in 2024
City Grill Restaurant Group, one of the strongest domestic players in the HoReCa industry, ended 2023 with a turnover of EUR 55 mln. For the current year, exceeding the threshold of EUR 60 mln is estimated, supported by the opening of new…
City Grill Restaurant Group, one of the strongest domestic players in the HoReCa industry, ended 2023 with a turnover of EUR 55 mln. For the current year, exceeding the threshold of EUR 60 mln is estimated, supported by the opening of new units, as well as by the performance of existing restaurants that have a loyal and active audience. By completing investment projects worth over 15 million euros, City Grill Group consolidated its position in 2023 as the largest domestic restaurant group in the hospitality market.
In 2023, over 15,000 customers daily crossed the threshold of City Grill Group's restaurants. They seek a complete experience defined by excellent services, culinary diversity, authentic taste, and high-quality ingredients, as well as a unique atmosphere and contemporary design
“The City Grill customer is mature, informed, and demanding, seeking quality and culinary diversity, as well as top-notch services. Our customers have a high recurrence rate, being accustomed to our high standard across all restaurants. Thus, our mission goes beyond serving good food. We emphasize, first and foremost, on the exceptional customer experience, focusing on the trio of menu quality, service quality, and atmosphere, interior design, and location", says Daniel Mischie, CEO of City Grill Group.
The average bill is EUR 50. "Hanu’ Berarilor" is the restaurant with the most loyal audience.
City Grill Group currently operates restaurants and cafes under the brands Caru’ Cu Bere, Hanu’ lui Manuc, Pescarus, Hanu’ Berarilor, Buongiorno.Italian, City Grill, and the La Boheme Hotel. All the restaurants have a loyal and highly active customer base. Among these, in 2023, Hanu’ Berarilor had the highest customer retention rate.
In 2023, the average bill across the group was EUR 50, with the highest average values per bill for the year recorded in restaurants frequented by a higher percentage of tourists, namely Hanu’ lui Manuc (EUR 75), Caru’ cu Bere (EUR 65), and Pescăruș (EUR 55).
Customers' favorite dishes in City Grill Group restaurants include beef soup, chicken broth, pork knuckle, Romanian doughnuts (papanasi), grilled sausages (mici), Neapolitan pizza, duck legs, burgers, cabbage rolls (sarmale), and catch of the day fish.
The launch of lunch menus with a fixed price of RON 34.9 fueled the growth of corporate clients. The gradual return to offices has led to the resumption of lunchtime habits with colleagues, turning it into an opportunity for connection and idea exchange.
