Bucharest’s growing appeal in hospitality, promoted by One United Properties

Bucharest is rapidly emerging as a key player in the hospitality sector, attracting growing attention from global industry leaders. The city boasts a vibrant lifestyle, skilled talent, and significant economic potential, positioning it as one of Europe’s top destinations for hospitality investments. An increasing number of international brands are actively exploring expansion opportunities in Romania’s capital.

One United Properties, the leading green investor and developer of residential, mixed-use, and commercial real estate in Bucharest, Romania, consistently promotes the city's evolution by facilitating connections between major global hospitality players and the local market. A recent visit by Rotana Hotel Management Corporation PJSC, a prominent hotel management company in the Middle East and Africa, highlights this momentum.

Rotana operates over 79 hotels across the Middle East, Africa, Eastern Europe, and Turkey. Their team recently visited Bucharest to assess new market opportunities and potential development projects. The visit, led by Makram El Zyr, Corporate Vice President of Development, and Farhan Shubailat, Director of Development, included a meeting with Riad Abi Haidar, CEO of Hospitality at One United Properties, and Andrei Diaconescu, Co-founder of the company. The Rotana team was invited to explore the local market and potential opportunities for introducing Rotana’s luxury hospitality expertise to Bucharest. Both companies share a strong commitment to innovation and high-end real estate development, and Rotana expressed a keen interest in expanding its portfolio in the region, with a particular emphasis on luxury and mixed-use developments.

“We are excited about the chance to explore the expanding market in Romania. This visit has intensified our interest in expanding Rotana’s presence in the region," said Makram El Zyr, Corporate Vice President of Development at Rotana.

“Bucharest is a vibrant city with significant potential for tourism development. We look forward to collaborating with One United Properties, a leading developer in Romania, and contributing to the city’s hospitality growth," stated Farhan Shubailat, Corporate Director of Development at Rotana.

One United Properties has recently entered the hospitality market with a premiere for Romania: the first Mondrian lifestyle hotel set to open in Bucharest aims to be a unique venue celebrating local culture while blending it with a vibrant contemporary atmosphere.