Borderbridge global study: media-for-equity, the bridge round that builds unicorns
The 2022 global study by Grai Ventures and Borderbridge reveals insights into the worldwide adoption of media-for-equity as a driving force for direct-to-consumer companies' long-term growth sustainability; and for media groups interested…
The 2022 global study by Grai Ventures and Borderbridge reveals insights into the worldwide adoption of media-for-equity as a driving force for direct-to-consumer companies' long-term growth sustainability; and for media groups interested in revenue diversification, a validated business model innovation. This report addresses these details by examining how the media-for-equity model works globally, regionally, and nationally.
This report aims to highlight the media-for-equity investment funds and deals worldwide. We have partnered up with key organizations from specific global regions, and we have built an analysis of the infrastructure of a non-European media-for-equity deal.
The Global Media-for-Equity Report is designed to benefit the broader investment space as we reveal global data-driven insights on media-for-equity investments. With the new findings, we hope to ignite further dialogue across the startup, investment, and media ecosystem with equal importance.
This report aims to help later-stage investors, corporate funds, and venture capitalists gain insights into this growing space.
Finally, we hope the report will contribute to adding media-for-equity investments to the global investment landscape, give it the recognition it deserves, and demonstrate why all stakeholders need to contribute to the acceleration of the space.
The adoption of media-for-equity globally
Executives often rely on digital marketing as an affordable and accessible medium to market their business. However, statistically, the odds against an early-stage company are dreadful. The one thing that these companies have in common: they usually fail.
Businesses that rely solely on a website and performance advertising to capture their audience’s attention will soon fall behind. Today’s business landscape demands an omnichannel content strategy with multiple touchpoints for connecting with consumers. This approach will replace single-channel brands.
That is why every company should be a media company — producing content and distributing it cross-platform to maximize the chances of reaching a larger audience of their ideal customer profile.
Media-for-equity is here to open up traditional media as one of the omnichannel platforms, which is unreachable to many companies. The model enables these companies to build 360 degrees of integrated marketing and growth strategy, combining the best of both worlds.
The value of traditional media is declining. TV and commercial advertising are becoming less relevant, radio is also becoming outdated, and billboards do not offer the same value as they once did because of over-saturation and limited data.
