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Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and worked for almost ten years for Ziarul Financiar, the main financial newspaper in Romania. For the last six years he was editor of the capital markets section in Ziarul Financiar. He joined the Romania-Insider.com team in May 2014 as editor and partner. Besides capital markets he is also interested in trends in economy, banking and politics. He is passionate about sports, movies and literature, especially crime fiction and political intrigues (Game of Thrones). He would like to live in the countryside one day, groom a vineyard and write his own literature. Email him for interviews, conferences and story pitches at [email protected]

The main symbols of quality for Romanian consumers: Messi, Apple, U2, Lady Gaga, FC Barcelona

If a regular Romanian had an unlimited budget and bought exclusively on quality criteria then the person would use Apple notebooks, attend concerts by U2 and Holograf and buy tickets for FC Barcelona football matches to see Argentinian footballer Messi in action, according to a research by Swiss organization ICERTIAS - International Certification Association GmbH in Zurich.

This was the first QUDAL – QUality meDAL – DEEPMA research performed by ICERTIAS in Romania, through an online survey in which 1,200 Romanians over the age of 15 submitted their answers. The research covered over 100 commercial and noncommercial categories such as best quality milk, best quality automobile, best Romanian singer and so on. This research focuses solely on what people think to be quality items, not taking into consideration other factors, such as prices.

When asked which they think is, now, the best sports club in the world (regardless of the sport) most Romanians answered FC Barcelona and for best sportsman Messi had the most votes. When asked about the best music group in the world they answered U2, and for best singer in the world they named Lady Gaga.

Tennis player Simona Halep won most votes for best Romanian athlete and football team Steaua Bucharest is considered to be the best sports club in Romania. Romanians also named Holograf to be the best local music band and Andra won the best singer category.

When it comes to commercial categories, Romanians think that Samsung is the best mobile phone provider, Nivea makes the best face cream, Adidas – the best sports equipment, Orange – best mobile communication services, Kandia – best dark chocolate, Catena – best drug store chain and Visa for best credit card company.

Andrei Chirileasa, [email protected]

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Profile picture for user andreich
Andrei Chirileasa
Editor-in-Chief

Andrei studied finance at the Bucharest Academy of Economic Studies and worked for almost ten years for Ziarul Financiar, the main financial newspaper in Romania. For the last six years he was editor of the capital markets section in Ziarul Financiar. He joined the Romania-Insider.com team in May 2014 as editor and partner. Besides capital markets he is also interested in trends in economy, banking and politics. He is passionate about sports, movies and literature, especially crime fiction and political intrigues (Game of Thrones). He would like to live in the countryside one day, groom a vineyard and write his own literature. Email him for interviews, conferences and story pitches at [email protected]

The main symbols of quality for Romanian consumers: Messi, Apple, U2, Lady Gaga, FC Barcelona

If a regular Romanian had an unlimited budget and bought exclusively on quality criteria then the person would use Apple notebooks, attend concerts by U2 and Holograf and buy tickets for FC Barcelona football matches to see Argentinian footballer Messi in action, according to a research by Swiss organization ICERTIAS - International Certification Association GmbH in Zurich.

This was the first QUDAL – QUality meDAL – DEEPMA research performed by ICERTIAS in Romania, through an online survey in which 1,200 Romanians over the age of 15 submitted their answers. The research covered over 100 commercial and noncommercial categories such as best quality milk, best quality automobile, best Romanian singer and so on. This research focuses solely on what people think to be quality items, not taking into consideration other factors, such as prices.

When asked which they think is, now, the best sports club in the world (regardless of the sport) most Romanians answered FC Barcelona and for best sportsman Messi had the most votes. When asked about the best music group in the world they answered U2, and for best singer in the world they named Lady Gaga.

Tennis player Simona Halep won most votes for best Romanian athlete and football team Steaua Bucharest is considered to be the best sports club in Romania. Romanians also named Holograf to be the best local music band and Andra won the best singer category.

When it comes to commercial categories, Romanians think that Samsung is the best mobile phone provider, Nivea makes the best face cream, Adidas – the best sports equipment, Orange – best mobile communication services, Kandia – best dark chocolate, Catena – best drug store chain and Visa for best credit card company.

Andrei Chirileasa, [email protected]

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