The first Burberry store will soon open in Bucharest at the ground floor of the Radisson Blu Hotel in the capital city. The British brand will join other luxury fashion brands with stores in Bucharest, like Louis Vuitton and Gucci. These two also have stores in five-star hotels in Bucharest: Louis Vuitton in JW Marriott and Gucci in Athenee Palace Hilton.

Investment company Global Eye will bring the new fashion brand on the Romanian market under a franchise contract, according to Ziarul Financiar newspaper.

The five-start Radisson Blu complex includes the hotel, with 424 rooms, and the apart hotel, with 294 apartments, as well as commercial areas.

Burberry is a British luxury fashion brand that posted total revenues of GBP 830 million in the six months ending on September 31, a growth of 30 percent on the same period last year. The European market brought Burberry GBP 271 million, the highest revenue of all its regions. At 30 September 2011, Burberry globally had 187 retail stores, 210 concessions, 44 outlets and 52 franchise stores. The company, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange and is part of the FTSE 100 index.

Corina Saceanu, corina@romania-insider.com