A famous Romanian biscuits brand whose popularity dates back from the Communist period has started selling on Amazon, one of the largest retailers in the world.
The Eugenia biscuits, made by Dobrogea Grup, not only can be bought online from anywhere in the world, but it is also one of the best sold Romanian products abroad, according to its producer.
„Romanians have a special relationship with the Eugenia brand. For many, it brings back the taste of childhood, or of their student years, and if they don’t live in Romania anymore, the taste of home. So we were not very surprised to see the big success we had on foreign markets when we started selling these biscuits via large online international retailers, such as Amazon,” according to company representatives. Orders from Amazon are delivered the next day.
For example, a box of 24 Eugenia biscuit packs, each containing two such biscuits, sells for USD 17according to latest data. They can be found in the Grocery & Gourmet product category on Amazon.
The company has been selling its products abroad since 2007, with Spain, Italy, UK, US, Canada and Germany among the main export markets. These countries also host the biggest communities of Romanian migrants.
Dobrogea Grup sells about 9% of its product to export. The company, fully owned by Romanian investors, is one of the largest on the milling and bakery segment in Romania. It sells over 300 types of products, including several types of Eugenia biscuits.
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