Romanians spend over EUR 0.5 bln on smartphones, TVs, electronics

17 August 2016

Romanians spent EUR 529 million on smartphones, TVs, audio systems and appliances between April and June this year, 15.5% more than in the same period of 2015, according to the GfK Temax study.

The study monitors the quarterly evolution of the local electro-IT market. The telecom segment was first in terms of sales on the durable goods market in the second quarter, with total sales of EUR 176 million, up 19% year-on-year. Smartphones boosted the sales on this segment.

Meanwhile, the sales of photo cameras dropped by 18% compared to the last quarter of 2015, reaching EUR 5 million.

The electronic equipment sales reached EUR 87 million, up 30% over the second quarter of 2015. Flat screen TVs accounted for most sales on this segment, with sales of EUR 76 million.

The sale of large appliances rose by 31% between April and June this year compared to the same period last year to EUR 125 million. All categories within the large appliances segment saw two-digit increases, but the sales of fridges recorded the largest growth.

Small appliance sales increased by 23%, to EUR 36 million. The IT segment, which includes laptops, tablets and other IT devices, saw a 14% drop in sales, to EUR 85 million. However, printer sales increased 7.4%, to EUR 15 million.

The overall electro-IT market reached EUR 1.05 billion in the first half of this year, up 15.4% compared to the first six months of 2015.

editor@romania-insider.com

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Romanians spend over EUR 0.5 bln on smartphones, TVs, electronics

17 August 2016

Romanians spent EUR 529 million on smartphones, TVs, audio systems and appliances between April and June this year, 15.5% more than in the same period of 2015, according to the GfK Temax study.

The study monitors the quarterly evolution of the local electro-IT market. The telecom segment was first in terms of sales on the durable goods market in the second quarter, with total sales of EUR 176 million, up 19% year-on-year. Smartphones boosted the sales on this segment.

Meanwhile, the sales of photo cameras dropped by 18% compared to the last quarter of 2015, reaching EUR 5 million.

The electronic equipment sales reached EUR 87 million, up 30% over the second quarter of 2015. Flat screen TVs accounted for most sales on this segment, with sales of EUR 76 million.

The sale of large appliances rose by 31% between April and June this year compared to the same period last year to EUR 125 million. All categories within the large appliances segment saw two-digit increases, but the sales of fridges recorded the largest growth.

Small appliance sales increased by 23%, to EUR 36 million. The IT segment, which includes laptops, tablets and other IT devices, saw a 14% drop in sales, to EUR 85 million. However, printer sales increased 7.4%, to EUR 15 million.

The overall electro-IT market reached EUR 1.05 billion in the first half of this year, up 15.4% compared to the first six months of 2015.

editor@romania-insider.com

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