Toy retailer Noriel, which has been present on the local market since 1993, plans to expand abroad in the next 5 years, according to Cristian Constantinescu, Noriel’s CEO, cited by local Wall-street.ro. Some of the countries targeted by the company are Bulgaria, Hungary and Serbia.

The retailer currently runs a network of 44 stores in Romania and recently launched a new concept – the one-stop shop – for children under 3.

The company’s CEO expects Noriel to reach the threshold of EUR 25 million in turnover this year, up from EUR 18 million in 2013.

Irina Popescu, irina.popescu@romania-insider.com