Andreea Boacă is the new general manager of Romanian digital agency iLeo, having moved from the brand communication director with Leo Burnett & Target. Mugur Pătrașcu will continue to be Managing Partner of iLeo. Boaca has worked with Leo Burnett for the last 12 years and from her new position, she will coordinate all the digital agency’s departments. Andreea Boacă, 38, has 13 years of experience in advertising and communication. With Leo Burnett & Targett, she started out as brand communication executive. Her longest collaboration was with P&G brands
Along with running iLeo, Mugur Pătrașcu will also focus on the development of three other companies where he is involved: Breeze Mobile, 8team and Orasul Meu.
Stefan Iordache founded the Target Advertising company together with Ioana Iordache in 1994. The collaboration with Leo Burnett started in 1995. Stefan Iordache is also one of the investors in the project orasulm.eu, a mobile and internet platform that offers information about events and places in Bucharest.
iLeo is part of the Leo Burnett group, which includes companies such as Leo Burnett, Starcom MediaVest, 23 Communication Ideas, The Practice, The Geeks and Digital Star.
P&G, Petrom, Medas, Bergenbier, Tnuva, Autoitalia and Mercador are some of iLeo’s customers. The company has also worked on the campaign Rediscover Romania – Redescopera Romania.
(photo source: the company)