Local charity Asociatia Ovidiu Rom has launched the second phase of its five year public awareness campaign, “Scoala te face mare”. The campaign was started in 2009 to encourage and assist poor parents in getting their children in school at an early age. This year's campaign features TV spots with Romanian singers Margareta Paslaru, Horia Brenciu and TV anchor Andreea Esca.

Ethan Hawke’s TV spot for the campaign was filmed on a playground in a disadvantaged district of Paris, one block from where he is currently making a movie with Kristen Scott Thomas. Ethan encourages poor parents to send their children to kindergarten so they can reach their full potential.

In 2001 Leslie Hawke and Maria Gheorghiu started a group of programs in Bacau to help families in extreme poverty become better equipped to support themselves. They established Asociatia Ovidiu Rom in 2004 and expanded the programs to Bucharest. In 2006, Ovidiu Rom embarked on a national initiative, Fiecare Copil in Scoala, to get every child in Romania in school at an early age and on the path toward high school graduation.