Swedish group H&M, one of the largest retailers in the world, will open its second store under the COS brand in Romania in the spring of 2017.

The shop will be located in the Baneasa Shopping City, in northern Bucharest, one of the best shopping malls in Romania based on the turnover.

Northern Bucharest is mostly inhabited by people with above-average income levels. These are the customers targeted by COS. The new shop will cover 357 sqm and will sell clothes both for men and women.

The first COS store in Bucharest was opened on Bucharest’s Calea Victoriei shopping street in April.

editor@romania-insider.com