social media

Is social media suitable for Romania?

Is social media suitable for Romania?

Smart companies, who understand social media, who are willing to commit the necessary resources and organizational change required, can and already are succeeding. But most companies are investing in social media without the full appreciation of the potential to involve and engage their own employees, as well as their consumers. This seems to be the [...]

Social media in Romania, what’s the big deal?

Social media in Romania, what’s the big deal?

Social media has not only provided the broadcasting tool for a two way information exchange, it is also nourishing a culture personal expression and affiliation with ideals, values, statements regarding brands, causes and ideas. Even Romanians are becoming increasingly more connected as nearly 50 percent of the online population have reportedly joined a brand community [...]